The reality of patient centricity

Over the last few years, patient-centricity has become a buzzword in the healthcare industry. The term has appeared in company reports, social media posts and across the conference circuit. However, we’ve seen that there seems to be a lot of conversation and not as much action!

So, what is patient centricity?

Based on the context it can mean different things, but the premise of patient centricity is that “patients should be at the heart of everything we do.” This is often mistaken for; public relations or externally focused initiatives or focus groups where patient opinions are simply extracted for potential incorporation. But for an organisation to be truly patient centric they need to look within the company and make changes to culture, processes, objectives, and methodologies to make it feasible for patients to be at the heart of everything the company does.

What does patient centricity mean to us?

At circular communications, our mission is to connect healthcare professionals and patients through empowered conversation. We’re driven by providing patients with the knowledge they need to make decisions about their own health. We aim to do this directly through our Instagram focused on simplifying science and our blog. We also work with our clients to help them put themselves in their customers’ shoes. Researching, collating and identifying their customers’ objectives, pain points and micro-moments, coaching them on how to integrate this into their customer personas, segmentation frameworks, content development plans and omnichannel campaigns. We give them a range of tools and visual aids to ensure their customers are at the front of their mind and their own objectives and business processes are aligned with meeting their customers’ needs.

Are you looking for new ways to enhance the value you create for your customers and truly be patient centric? Get in touch now!