PLANNING & EXECUTING A HYBRID MEDICAL EDUCATION EVENT IN THE LATAM REGION

The challenge  

Organising a medical education event in Brazil that could attract delegates during a busy congress season and would be applicable to HCPs around the globe

The solution

Setup a hybrid event that brought together global and local speakers in an interactive format to share learnings and discuss applicability in the region.

What we did…

• Develop event branding concept

• Design stage, podium, registration area, photo wall and roll ups

• Design & create invite for F2F attendees

• Design & create virtual invite & 4 email campaigns (Save the date, full invite, event reminder, follow up email)

• Design & create welcome envelope (branded envelope + welcome letter)

• Design & create event booklet

• Design name badges (including separate design for attendees, speakers and staff)

• Create opening videos, transition videos

• Create virtual background for livestreaming (ZOOM)

• Create PowerPoint template for speaker slides 

• Speaker slide review, redraw & reference check

• Speaker briefing & rehearsal

• Organize technical alignment meetings and create event scenario & technical briefing doc

• Provision of on-site streaming with in-house webinar engineer

• Create on-demand video content

• Create performance analysis report

• On-site support

The outcome

Over 250 engaged HCPs, 96.5% of which said that it improved or reinforced their learning.