Virtual congress execution

The challenge   

In April 2020, following the global rise in COVID-19 cases, a team working in women's health faced a big challenge when their major international congress switched from being a F2F event to a virtual event with just 6 weeks of planning time left!

The solution 

Working with the team, we developed a new customer journey and engagement plan for HCPs, driving them to their bespoke online congress platform. We supported both internal and external content development to raise excitement about the new format including social media content, mass e-mail blasts, an engaging welcome video and an interactive virtual booth.

For internal colleagues, we worked on daily newsletters and an interactive post-congress report to share the global data and country best practices.

With many clinics beginning to re-open we also created a range of digestible content formats including short interview videos and an interactive post-congress report so those who couldn’t attend could digest the content in their own time.

The outcome  

The client team's activities around the congress were a big success with many customers commenting on their gratitude for their innovative digital ecosystem, where over 500 HCPs joined sessions live.

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